our hand embroidered felt alphabet sets are lovingly handmade using soft merino wool felt, with each little letter carefully stitched and decorated with sweet whimsical details.

designed to help little ones learn, recognise and explore their letters, each alphabet set takes over 26 hours of love, stitching and care to create — making it the sweetest handmade keepsake for early learning, imaginative play and treasured moments 🤍

each set includes 26 loose felt letters, approximately 6cm tall, and comes beautifully packaged in a cotton storage bag to keep your little letters safe when not in use.

each themed set is designed to have a beautiful, cohesive feel, with the same style of details carried throughout each letter.

our full whimsy option is a little collection of everything we love most at dear sunday — a mix of our favourite designs, allowing every letter to have its own little personality ✨

have a specific colour palette in mind? please leave any colour suggestions in the notes at checkout and i’ll do my best to bring your vision to life 🌷

these letters are designed for supervised play only. some designs may contain small beads or loose decorative elements, so please always supervise little ones while using them.

each piece is lovingly hand sewn, meaning slight variations are part of the charm and make every alphabet set beautifully unique. 🤍

please note that all items are handmade to order, with a turnaround time of up to two weeks before shipping. once your piece is complete, shipping times will apply on top of the handmade processing time.