our hand embroidered felt alphabet sets are lovingly handmade using soft merino wool felt, with each little letter carefully stitched and decorated with sweet whimsical details.

designed to help little ones learn, recognise and explore their letters, each alphabet set takes over 26 hours of love, stitching and care to create — making it the sweetest handmade keepsake for early learning, imaginative play and treasured moments 🤍

choose the style that best suits your little one:

• loose alphabet set — includes 26 individual felt letters, approximately 6cm tall, beautifully packaged in a cotton storage bag to keep your little letters safe between play.

• alphabet banner — includes the same 26 hand embroidered letters, lovingly strung onto a ribbon, ready to hang as a beautiful nursery or playroom decoration.

each themed set (sweet strawberries or moon & stars) is designed to have a beautiful, cohesive feel, with the same style of details carried throughout every letter.

our ’all the whimsy’ option is a little collection of everything we love most at dear sunday — a mix of our favourite designs, giving each letter its own special personality while still feeling beautifully cohesive ✨

have a specific colour palette in mind? simply leave your colour preferences in the notes and i’ll do my best to bring your vision to life 🌷

please note that our loose alphabet sets are designed for supervised play only. some designs may contain small beads or decorative elements, so little ones should always be supervised while using them. our alphabet banners are intended for decorative use only and should be hung securely out of reach of children.

each piece is lovingly hand sewn, meaning slight variations are part of the charm and make every alphabet set beautifully unique 🤍

please note that all items are handmade to order, with a turnaround time of up to two weeks before shipping. once your piece is complete, shipping times will apply in addition to the handmade processing time.